ONLINE BEHAVIORAL ADVERTISING (OBA) COOKIES
Online behavioral advertising (also known as "OBA" or "interest-based advertising") refers to the practice of collecting information from a computer or device regarding your web-browsing activities across non-affiliated websites over time in order to deliver advertisements that may be of interest to you based on your browsing history. Through OBA, we hope to deliver advertisements that are most likely to be of interest to you by using information about your other web-browsing activities (e.g., the web pages you visit, search terms you enter, and the way you move through our online services or your personal profile (e.g., demographic or location information).
Certain companies we work with may set cookies and use related tracking technologies throughout our online services or in our communications to support these OBA efforts. If you do not want your information collected and used by the companies we work with for OBA purposes, you can opt out of this form of OBA by following the instructions below:
There are two (2) ways that you can opt out of OBA from certain City National Bank ads on third-party websites.
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One way is through the cross-industry Self-Regulatory Program for Online Behavioral Advertising managed by the Digital Advertising Alliance (DAA). To opt out of OBA, please click on the following link and follow the instructions: https://youradchoices.com.
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Another way to opt out of OBA is by clicking on the Advertising Options icon featured on certain City National Bank ads on third-party websites. When clicked, it (i) describes the collection and uses of data gathered at the relevant third-party website and (ii) provides a way for you to opt out of data collection and use by the third parties listed for the purposes of OBA. If you choose to opt out, our service provider will communicate your opt-out election to the relevant third-party advertising partners, and a cookie will be placed on your browser indicating your decision to opt out.
